Here at Own The Look, we’re striving to become a leading voice in not only what to wear but how to wear it. This means not only providing the coolest edit of even cooler brands, but giving you the tools you need to own your look, head to toe.

Our #OTLgirl also has an interest in beauty, knowing no outfit is complete without a hair swish to go with it! That’s why we’re proud to introduce our latest brand and first ever beauty brand, 72 Hair.
Made up of a team of professional hairdressers and stylists, 72 hair are devoted to giving you beautiful glossy hair, with minimum effort, every day. The expertly formulated hair products use premium ingredients such as avocado oil, collagen, and hydrolysed silk that have been developed to improve the overall condition of hair and achieve those salon hair goals every time.
Check out which products we’re stocking our bathroom full of and get ready to whip that hair back and forth!

This shampoo is designed to improve the overall look of hair over time, helping it become frizz free, shinier, and healthier as the sulphate-free ingredients balance out moisture levels. Use daily to hydrate and restore intense shine to damaged hair.

A luxurious daily nourishing shampoo that provides anti-ageing properties to repair hair with each use. Infused with collagen, this shampoo enriches hair to reduce frizz, increase moisture, and create healthy, strong, shiny hair.

This powerful oil packs a punch in each pump, moisturising and eliminating frizz without leaving a greasy residue. The easily absorbed formula makes it suitable for all hair types after a revitalised look! Simply apply a small amount to towel dried or dry hair and style for frizz free, shiny and radiant hair.

Imbued with avocado and germ oils, this mask smells dreamy! It’s deeply penetrating, Just lather evenly over cleansed hair and leave on for ten to fifteen minutes to de-frizz, strengthen and replenish moisture. With every use, hair will become shinier, stronger, and beautifully nourished from root to tip.

Created specifically to repair damaged hair, the hydrating conditioner is deeply moisturising with specially formulated properties to protect against harmful daily sun exposure, pollution, and UVA.

Designed to act as a thermo shield and nourish all hair types, this styling cream will protect hair from everyday harm such as heat and UV rays while also giving a smooth finish. Apply evenly to towel dried hair and style to restore moisture, nourish and soothe all hair types.