To celebrate the launch of OWNTHELOOK.COM, we’ve created a behind-the-scenes video reel from our SS17 campaign shoot. Our inspiration came from urban London, and the beauty of which our city offers. The contrast of bold, forward-thinking fashion against the cities muted exterior encapsulates the frontline position of our Own The Look girl. 

The scene was set on a rooftop in Shoreditch, London and captured by extraordinary photographer, Caroline Leeming. The face and ‘cool girl’ of our campaign was Australian beauty Sharnee Gates, whose hair and make-up were done by the very talented Sophie Higginson. All fourteen styles of the day were styled by our very own, Olivia Cantillon and featured brands such as Endless Rose, Ouor, Style Mafia, Skeena S and Cubic

Each individual look embodies everything that our brand stands for - to encourage girls to be risk takers, to be daring and brave enough to stand out, and to OWN IT.

 To all our fellow OTL girls - enjoy! 

Videography: Conor Bell