LOUD AND PROUD
Unless you have been living under a rock for the last year, you would have noticed that loud logos have made a serious comeback and they sure are getting themselves heard. From the runway to Instagram, flashy logos and topical slogans are adorning every fashionistas favourite tee. Logo t-shirts have been joining in on the conversation since the ‘80s, but thanks to the likes of Gucci, Dior and Ashish, this trend has been given a modern day revival and we just can’t get enough.
This trend isn’t just about flaunting your most-loved brands; In 2018, with so many conflicting views and social change, fashion is fast becoming the chosen way to show everyone exactly what you think; plus if you can look super stylish whilst standing up for what you believe in, that’s just a massive bonus! Dior showed us how this is done on the runway in 2017 with their ‘We should all be feminists’ t-shirt, making a proud statement whilst remaining effortlessly chic. In the same year, colourful brand Ashish paraded oversized tees with powerful messages regarding racism and sexism in their trademark sequins- bringing style to the forefront, without loosing the importance of the subject. With the international women’s march getting even more coverage year on year and movements such as #METOO and ‘Times Up’ gaining speed, feminism is set to take over the world and there
has been no better time to support your local girl gang.
The beauty of the logo t-shirt is not only its ability to do all the talking so you don’t have to, but it’s versatility to be styled with pretty much anything you like. You can see just how popular it is among the street style queens, matching their statement tees with anything from a tailored suit to a maxi skirt and trainers. Times up on being a wall flower ladies, rock those logos and be loud and proud without compromising your style.
Don’t be late to the protest- Whether you want to let everyone know just how much of a girl boss you are, or if you want to show support for your fellow female, our selection of tees and sweaters have got you covered. Be loud and proud and remember, well behaved women rarely make history.