Are you finding yourself consumed by the conventional? Looking for a way to stray from everyday wardrobe norm? Sometimes in life you just need to drop the act and let the playful and upbeat attitude from within shine through and what better way to express yourself, than through clothing!

 Our ‘go to’ to cheer up any outfit is charming french label, Ninii. 

This ready-to-wear brand presents a world full of humour, irony and fantasy. It’s bold colours, experimental textures and frivolous feels enable it to brighten up any outfit that it’s styled within. It’s street wear influence, mixed with a nineties clubbing kitsch creates a much-loved quirkiness. Not forgetting that when worn, the hard to ignore positive energy that surrounds each piece – it’s incredible how contagious a smiley face emoji is! 

Ninii provokes a sense of nostalgia that takes you back to your childhood, as well as taking inspiration from everyday objects such as bananas and zebras. The brand keeps the cuts of each style simple and easy to wear, usually opting for boxy crop or oversized sweater, which gives off a sporty vibe. This also allows the focal point of the collection to revolve around it’s detailing, such as cartoon patches and fun motifs. 

This is one brand that mocks traditional codes and creates its own rules of fashion – which is just one of the reasons why we adore this brand so much here at OTL HQ. So, if you’re looking for a way to not take yourself too seriously – Ninii is the brand for you.