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SS18 TREND REPORT

Though we’ve still got eight weeks until it is officially Spring (not that we’re counting or anything…) it’s never too early to start planning next season’s wardrobe. And after a dreary few Winter months, thank goodness Spring / Summer 18 is all about feel-good fashion!

 We’ve been reliving September’s Fashion Weeks, traversing from New York, London, Milan, and finally Pairs (not literally of course, thank goodness for social media) to make sure we’re new season ready. From pastel hues to bold prints, fringing, feathers and over-the-top earrings, we’ve got your guide for nailing the Spring season in style.

 

PRETTY IN PASTELS

Arguably the colour of 2017, so much so it was renamed “millennial pink”, the feminine hue is set to stay for SS18, ranging in shades of ultra-feminine blush to bold fuchsia. However, pink isn’t the only pastel in demand. Both Michael Kors and Victoria Beckham sent models down the runway in pink ensembles, only to be followed by models dressed head to toe in lavender. Look to the Queen for a lesson in all-in-one tonal dressing, after all, if she can make pastels look pretty and powerful, we’re sold.

 

Look to brands Cubic and Endless Rose once our spring collection drops, both selections are full of dreamy ice cream hues!




Imagery sources: Vogue.co.uk, Telegraph.co.uk, HarpersBazaar.com/uk

SPOT ON

While florals may never be ground breaking for Spring, they will always be in. But, if you want to make sure you stand out from the crowd next season, polka dots are sure to do the trick. Spotted – pardon the pun – everywhere on the SS18 catwalks, work the trend in a standout stain like Miucca Prada’s red polka dot mac, or stick to a monochrome colourway like Jason Wu and Rodarte. Think less Minnie Mouse, more Marilyn Monroe.

Our brands Ghospell and Aeryne are both hitting the spot this Spring, channelling old Hollywood glamour into a print that is historically feminine.

Imagery source: Vogue.co.uk

HELL FOR LEATHER

Leather is always a big staple each season, and when a leather jacket works for Spring just as well as it does for Autumn it’s no surprise why. Leather is getting a serious update for SS18 though, with runway offerings ranging from buttery soft, to vinyl, to straight up plastic. Clavin Klein and Versace opted for the former with sleek waterproofs and stylish co-ords, but whatever you’re approach to the leather trend, make sure it’s shiny!

Lucky for you, Daphnea’s Spring collection is full of all of the above, from luxe leather shirt-jackets to vinyl mini’s.

Imagery source: Vogue.co.uk

PICTURE PERFECT PRINTS

Fashion is often described as art, but the SS18 collections took that claim a step further with art-infused prints spotted on jackets, dresses and tee’s all over the runways. Prada took a subtle approach in a muted comic strip mac, a stark contrast to Versace’s pop art brights inspired by Andy Warhol classics from head to toe.

 

Skeena S is offering their own take on the artistic trend with their Spring collection. Full of vibrant intricate patterns, the luxurious digital prints look like they were hand painted directly onto the fabric.

Imagery source: HarpersBazaar.com/uk

ATHLEISURE LOVER

The sports luxe trend has been major over the past few seasons, and with no sign of it going anywhere soon, we’re focusing on all things athleisure – clothing usually reserved for the gym styled into fashion-forward outfits perfect for any occasion. This fitness fashion makeover saw Louis Vuitton pair nylon sports shorts with an extravagant embroidered jacket, Gucci sex up an 80s tracksuit with jewellery and a ladylike handbag, and Valentino pair heels with a shellsuit jacket.

 

Whether you’re in need of a little extra motivation at the gym or just want to sport that “new casual” look, Elli White’s Spring collection is full of basketball jersey-esque dresses and tailored track pants. As for your footwear, The White Brand have all new sassy sliders coming soon! 

Imagery source: HarpersBazaar.com/uk

SHAPE UP

There are two kinds of women in this world, those who throw their phone, credit card and lipstick in their handbag, and those who carry everything but the kitchen sink with them at all times. As such, handbag trends are often hard to follow – one season mini bags are in, the next it’s the XL tote bag. This Spring however, it’s less about size and more about shape as designers went geometric with their designs. Victoria Beckham showed square, boxy bags while Dolce & Gabbana flaunted circular styles.

Our favourite accessories brand, Street Level, have taken note and their Spring collection is shaping up to be their best yet!

 


Imagery sources: Vogue.co.uk, InStyle.co.uk

All of our brand’s Spring collections will be available soon, so you can shop the trends and own the look ready to boss next season in style!

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