We have found the ultimate way to do throwback Thursday’s this season and we’re not talking about hashtags and nostalgic Instagram posts… That’s right we’re referring to London based label, Jovonna – our latest addition to the OTL family.


It’s nothing new that fashion weeks across the world saw an influx of eighties inspired styles take over Autumn/Wintter runways and just like everything else from that era, it was hard to ignore – from the dramatic shoulder pads to oversized everything else. Jovonna have created a collection filled with hybrids of the coolest cotemporary pieces amped up by primary colourways of punchy red and bold blue, contrasting lapels adorned on tuxedo styles and corset belts incorporated into weighty knits. They have not only captured the spirit of the era, but they have produced major power players that no wardrobe should be without this season.

We’re always on the lookout for pieces that can take us from desk to dancefloor in a matter of a shoe change, right? With Winter fast approaching our social calendar is sure to be filling up with after work cocktails and festive functions. Well, Jovonna is our ‘go to’ for day to night attire and here is why… they’ve not only perfected the balance of femininity and masculinity by combining soft fabrics with tailored shapes and relaxed silhouettes; their innovative approach to layering a blazer over a jumpsuit, creates an aesthetic that effortlessly transitions into a look worthy of carrying you through to after dark.